As per 2018 data, Email Marketing is still ranked as the most effective marketing channel, beating social media, affiliate marketing, and SEO.
Sending emails to develop a relationship with prospects and customers is the main strategy of email marketing. If done effectively, it can convert prospects into customers and one-time buyers into regular customers. And the whole process can be automated
It can be used for branding, engagement, acquisition, retention, direct sales, generating traffic, getting referrals making it one of the most versatile tools. Interestingly, though the outcome of email marketing is profit in business, the purpose of email marketing is to move your customers from one stage of the funnel to another.