Pay Per Click Campaign

Pay Per Click Campaign Management

PPC: Pay-per-click is a model of internet marketing where the advertiser pays a fee each time one of their ads is clicked. In essence, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.

PPC is used for all types of campaigns, including

• Increasing sales
• Generating leads
• Promoting brand awareness

Even though there are numerous ways you can structure a pay-per-click campaign, a structure that mirrors the design of your site has the same six components:

✓     Campaigns.
✓     Ad groups.
✓     Keywords.
✓     Ad text.
✓     Landing pages.
✓     Social Media Campaign.

PPC is all about relevance. Users are searching for specific products, services, and information at any given time. You have the ability to show a targeted ad at the exact moment this search is occurring.

Keyword research for PPC can be exhaustive and time-consuming, but also incredibly important. The entire PPC campaign is built around keywords, and the most successful Google Ads advertisers continuously grow and refine their PPC keyword list.

An effective PPC keyword list should be – Relevant, Exhaustive, and Expansive